Giving knowledge new life – an introduction

Do you have knowledge that should be shared?  Well, case studies are a great way to do just that.

Think about all the problems you’ve solved, the mistakes you’ve made and what you’ve learned from them. Maybe you’ve seen successes from which others could also benefit. Or perhaps you’ve been involved in a project whose impact deserves to be repeated. Or maybe you’re tired of seeing isolated groups of colleagues busily inventing wheels.

Case studies celebrate your successful stories as well as demonstrate activity to learn from and replicate.

One of the things that we’ve learned at Midnightsky is that people are more likely to change their behaviour if you demonstrate the behaviour that you want. In other words; rather then just telling your audience what they should do, show them what has already been done. Case studies can help you model new norms of behaviour.*

When building a compelling case study that will inspire others, you need to consider some important elements. Over the next few weeks I’ll be demonstrating how to build powerful case studies.

In the next article we’ll explore why it’s important to know who you’re talking to. And we’ll understand why it’s important that they understand or agree with you. Knowing the answers to those two key questions is fundamental to good communication. In particular, these answers will help you decide on the content, format and language of your case study.

Then we’ll look at what kinds of content you need to help tell your story – whether it be quantitative (numbers) or qualitative (stories) data. Don’t worry, that’s as technical as the language gets. Understanding how you use content will create a more effective and powerful story.

And then we’ll examine different formats and the impact of language. You’ll be surprised how your choices around form (is it written or is it a short video?) and language can make an enormous difference to the success of a case study.

So look out for the upcoming articles, and we’ll help you give your knowledge a new life.

*Click here for a fascinating TEDx talk that reveals three myths of behaviour change that will make you reconsider what you know.

– Cressida B

Check out more stories in the category: Knowledge Bank