Where do you stand?
When someone says they are having problems connecting with their audience we always ask ‘where do you stand?’.
They might be someone who is trying to influence a colleague, or an organisation that is trying to connect with its customers. In all situations we find the same basic pattern. When there is uncertainty about where you stand it is more difficult to get your message across.
More difficult because the uncertainty creates some real barriers.
These barriers can range from the internal self doubt and chatter that leads to treading water…
‘I’m not sure if we should be going to this event. The brochure doesn’t seem quite right, is that design really working? How are we going with ‘x’, should we have a meeting?’ To the ongoing discussion and iterations on the content for the website, which has become confused by trying to be all things to all people.
These challenges become difficult to resolve when there isn’t a clear ‘yardstick’ to test them against. Knowing what your vision is gives you this yardstick.
So…Who are you? What do you do? Why is it important?
The answers to these three questions give you the ingredients you need to develop your vision and mission.
Having a clear vision and mission makes who you need to talk to and what you need to tell them clearer and easier. Communicating with a sharper message gives you a greater chance of success because the person receiving your message can see that you know where you stand.
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